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OF THE HIP HOP IMMORTALS ARTS INCENTIVE FUND TO THE SCRATCH DJ ACADEMY TO HELP TEACH THE ART OF DJING New York, NY - July 22, 2002 Immortal Brands, announces the establishment of the Hip Hop Immortals Arts Incentive Fund, whose charitable goals will be focused on aspiring students in the arts. Immortals Brands has chosen Scratch DJ Academy to be its first partner with the goal of providing scholarships, services and equipment to the Scratch DJ Academy. The Scratch DJ Academy was founded by Rob Principe, Jason Mizell a.k.a. Jam Master Jay of Run DMC, and Reg E. Gaines the author of “Bring in Da Noise, Bring in Da Funk.” The Scratch DJ Academy is a progressive education and production organization focusing on the education and training of the music DJ. "Immortal Brands along with The Scratch DJ Academy believe it is our responsibility to give back to the community that has been so supportive of us. What better way of saying thank you than to offer these opportunities to the next generation of DJ’s.” states Rob Principe, Co-Founder and President of The Scratch DJ Academy. The Academy is focused on educating amateur DJ's and enthusiasts by providing them with the necessary equipment and instruction to learn what has become a popular art form and musical necessity. Scratch's goal is to unify, legitimize, validate and extend the role and importance of the DJ into new arenas. The Academy’s curriculum covers everything from the “History of DJing” to the Jay Master Jay taught “Art of Blending and Mixing.” Associate professors include DJ Premier of Gang Starr, Mista Sinista of The X-ecutioners, and DJ Green Lantern of NY's Hot 97 radio. The Hip Hop Immortals Arts Incentive Fund is fueled by direct sales of a Limited Edition of Hip Hop Immortals Volume One. This collectors edition will be printed in a distinctive white cover and enclosed in a special carrying case, the Limited Edition also includes one of a kind, memorabilia items. "For the socially conscious consumer, Immortal Brands is offering the Limited Edition of Volume One. The Hip Hop community, takes care of their own and their desire to do so can be facilitated by a purchase of this collectors edition," adds Derek Axelrod of Immortal Brands. Hip Hop Immortals Volume One is the concept and creation of Immortal Brands. This innovative company is focused on immortalizing outstanding achievements in specific categories in the form of exclusive and enriched content in a variety of different media outlets. For more information on Hip Hip Immortals please go to www.immortalbrands.com For more information on the Scratch DJ Academy please go to www.scratch.com Mark Suroff IMMORTAL BRANDS mark@immortalbrands.com 212-625-9796 |
