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New York, NY - May 29, 2002 - Immortal Brands announces the September 2002 release date of, what's sure to be, a collectors item as well as a pivotal piece of pop culture - Hip Hop Immortals. This coffee-table book contains 272 pages of stunning and provocative photos of the 100 most influential artists in hip-hop. The oversized pages measure 12" by 15.25" and the book weighs a staggering seven pounds. Hip Hop Immortals Volume One Includes an array of images ranging from founding fathers, Kurtis Blow and Run-D.M.C, to pop icons, Notorious B.I.G, Jay-Z, P. Diddy and Tupac Shakur. Hip-Hop's finest are revealed through the lenses of forty of today's most talented and celebrated photographers including David LaChapelle, Christian Witkin, Mark Seliger, Michel Comte, Danny Clinch, Jonathan Mannion, Piotr Sikora, Jesse Frohman, Ernie Paniccioli, Matthew Dean, Dana Lixenberg, Sante D'orazio, Janette Beckman, Michael Lavine and Max and Nitin Vadukul. These challenging images are matched by the insightful and fluid words of hip-hop historian Bonz Malone. What makes this book so unique is the way in which creators, designers, subjects, photographers and writers came together to create the vision that has become Hip Hop Immortals. Immortal Brands chose the final indelible images from a vast collection of photos submitted from over five hundred photographers from New York to Paris. The images that were captured are in fact "Immortal", everlasting, timeless and eternal. The book's design concept was masterminded by Giovanni C. Russo and his design firm, No. 11. Russo's client list includes designs and campaigns for The Gap, John Bartlett, Yohji Yamamoto, MaxMara, Club Manaco and Valentino. Giovanni's book list includes; Albert Watson's Maroc, Deborah Tuberville's Studio St Petersburg and Max Vadukul's self titled book MAX. "Hip Hop Immortals is a ground breaking achievement. Hip-Hop fans have been waiting for something like this and in September we'll bring it to them", states actor and hip-hop enthusiast, Michael Rapaport. Hip Hop Immortals is the concept and creation of Immortal Brands. This is an innovative company that is focused on immortalizing outstanding achievements in specific categories in the form of exclusive and enriched content in a variety of different media outlets. Immortal Brands has assembled an all-star line up of hip-hop artists, Hollywood actors and professional athletes who have supported this project since its inception including Michael Rapaport, Doug E Fresh and Warren Sapp. "We are in the business of generating important products and environments that defy the normal process of collaboration. These are projects that brand themselves into people's lives that are important and permanent to them. We believe in letting the creative talent behind the project develop their vision without being bound by artistic dictatorship or the normal bounds of publishing and its current limitations," states Mark Suroff, of Immortal Brands. Hip Hop Immortals Volume One will be sold through the company's web site http://www.immortalbrands.com, a network of hand picked specialty stores and bookstores large and small throughout the world. Mark Suroff IMMORTAL BRANDS mark@immortalbrands.com 212-625-9796 |
